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Carbon Point

Mobile APP 

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OVERVIEW

CARBON POINT - WHERE YOUR LOW-CARBON LIFE STARTS

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Purpose

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Carbon Point is an APP that can let people who have already started their low-carbon lifestyle to continue for a longer time. The idea is to use my project to help my target users to believe that it's not as hard as we imagine before when we persist in doing something to address our climate challenge.

 

The Challenge

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So many people are leaving low-carbon lifestyle unfinished because they meet some difficulties, but the reducing number of low-carbon believers won’t help climate change. 

When you have worked too much and prefer to go somewhere, where's the best place?

When you want to make new friends with more dogs and their owners, how to find them?

How do you find information on dog activities near you?

  • Role: UX Researcher, UX/UI Designer

  • Output: Mobile APP

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Timeline

Oct-Dec 2019

Role

Primary research, Secondary research, Interview, Online Survey, Persona, User Journey Map, Prototype, Workflow, Visual Identity

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BACKGROUND

RESEARCH

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DEFINITION

Various scientific reporters are showing that there's a massive change in the earth's climate changing. The greenhouse effect itself is not a bad thing. 

The greenhouse effect we are taking seriously this century is the abnormal difference in temperature caused by this artificial activity "enhanced greenhouse effect".

So far, the number of reliable and undeniable scientific evidence is growing fast and telling us the fact -- human activities are causing our planet to heat up with frightful speed. According to the United States Environmental Protection Agency, after the Industrial Revolution in the 1700s, the most observed warming is mainly caused by the primary greenhouse gases emitted by human activities, carbon dioxide. 

A low-carbon lifestyle is a changing of lifestyles and patterns of consumption to reduce personal carbon footprint. It’s been more than ten years since the first appearance of a call for a “low carbon lifestyle,” but the effects may not seem like much. During this long time, more and more people and families are changing their lifestyles and start to go with a “low carbon” life. However, some people can’t persist in this commitment due to complicated reasons.

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USER RESEARCH 

& INTERVIEW

In order to design a more helpful flow and identify the challenge, after a few days of observation of several potential users, I summarized outcomes of the dedication.

  • A new beginner tried to search for everything’s carbon dioxide emission when she was struggling with a bunch of goods. She kept using her phone to search on google about the carbon emission between similar foods that she can get in the grocery right before she’s physically there and wants to get something. What happened is she was also spending some time to filter the information because she found some searching results are misleading in the title that needs her to tap in and get the realinformation. 

  • These things happened in the first 2-3 days when she was going to buy different items like foods, commodities, and when she was deciding to take a bus or subway. During this process, the person who’s with her sometimes would leave her alone at the shop if they had something else to do, but still, some of them would wait for her. She told me that’s okay, and she’d prepared this kind of result since she thought the low-carbon life is something like this. 

  • After the first couple of days, she started to get familiar with the daily purchasing and can skip the long-time searching and hesitation. Her life was kind of back to “normal” while she can still follow the “low-carbon” life. However, she told me it’s bland because she didn’t see any reflection after a couple of weeks’ effort. The things that can still make her excited about low-carbon was when she had an idea to get something new that meet her needs. What I feel matched to her description. When I was with her, I can’t recognize a lot that she’s living a low-carbon life because she rarely discussed the reason why she was getting chicken more than beef, or why she was using her spoons instead of taking the disposable plastic ones. She wasn’t willing to share her low-carbon habit and experience to me after she saw my observation request invitation of low-carbon life and knew that I’m doing a project about climate change and personal behavior. She said when she displayed great initiative to encourage people around her to join the low-carbon life, she didn’t receive some active responses. Instead, some people would even delicately told her that effort for small groups wouldn’t bring a massive change to the earth. 

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USER JOURNEY MAP

There’s a reporter target to the people from 25-55. we find that 10 percent are “green consumers,” who are in the low-carbon stylelife for a long time, 20 percent will never connect with this agenda, and 70 percent said they might try that later. 

Whom I'm building for

70% who tried and gave up in the half  & maybe try that later

10% who’s now living a low-carbon lifestyle 

Woman
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PROBLEMS

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  • Can’t have clear information about emission before doing something.

 

  • Invisible carbon emission blur the amount of release. 

 

  • Pressure from the environment. 

 

  • The guides online make “Low-carbon” lifestyle trivial and boring. 

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PERSONA

Image by Allef Vinicius

Lily Luke, 23

Fashion Blogger

Care about fashion sustainability

Good communication with followers, but lack of communication with people around

Daily activities

Working for business on social media 

Cooking

Pain Points

Information Filter

Allodoxaphobia    

Lack of Encouragement

Motivation

More people start low-carb together

Good news/technology/productions that can help with effective effort

Image by Lê Tân

Jake Hampson, 31

Photographer

Journalist

Enjoy the beauty of nature

Have the resource of advanced technology, 

Daily activities

Traveling

Writing

Pain Points

Difficulties in travelling

Not satisfied with new tech

Motivation

Articles being published and earn a lot of feedback

Introduce new tech/products to readers

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INSPIRATION

To brainstorm on possible solutions, I looked at some popular apps for reference. While looking for features that encourage people to track and persist in doing something, I was also inspired by apps that build a community by users' interest.

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My major inspirations come from all kinds of data tracking & calculating. I was specifically interested in Lose IT's action to get the number of calories based on their convenient action.

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I believe that the power of community will give you a better attitude to persist in something for a long time until it turns into a good habit.

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CONCEPT

A useful tool for both beginners and experienced environmentalists.

For beginners who just started to try a low carbon lifestyle, I wish the easy-to-use search criteria can provide a prepared start and a solid target that prove to them the new lifestyle will give the earth a vast difference with some small changes.

For the experienced environmentalists, I wish the timely updated options and discussions in the growing communities can make them enjoy their low-carbon life. 

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CHALLENGE

Targeted introductions 

A solid target.

Constant notifications.

Effort visualization.

Up to date information communities.

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Carbon emission search & calculation

Live-reminder

Daily/annual report

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REFERENCE

ANALYSIS

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LOSE IT!

Keep

Instagram

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STYLE GUIDE

Detailed analysis

Food marked

Way to target

Action marked

Interested Tag

Friend likes

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Image by Austin Langlois
Image by Mike Marrah
Image by Ann Fossa

For my prototype, I want to create a simple yet clear vibe. 

 

Information needs to be eye-catching and clear enough that users can get the meaning at first sight.

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FLOW CHART

SIgn up

Sign up

Standard

Introduction

Set up a goal

Set up a goal

Set up a goal

Daily balance

Searching/

Scanning

Add recent

Viewing

Recommendation

Searching

in Community

Selecting

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DESIGN

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Log in/Sign up

Set your Goal!

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After finishing signing up, CarbonPoint will introduce the average amount of personal CO2 release.

 

Users can set up a goal based on where and how they live. 

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Live Reminder

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After setting up the goal, the new users will receive a short introduction about how to use a live reminder function.

 

Users can start searching and calculating their CO2.

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Start Searching & Calculating

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The default home page will show "current emission" in the annual cycle. Users can and swipe to see the data in different periods.

 

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