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Instagram Redesign

New Usage of Hashtags

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OVERVIEW

Instagram Redesign 

2020 / PERSONAL CHALLENGE / 3 DAYS

 

Purpose

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Find a key issue of Instagram that is worth solving, and give specific ideas, thinking process and solutions around the problem. 

 

The Challenge

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How to improve the content and privacy preference based on the user's customization and unique feed while  keeping the consistency of user experience.​

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Methodology

​Design Approach: Design Thinking
Thinking Method: Primary research, Secondary research, Interview, Persona, User Journey Map, Prototype, Workflow, Visual Identity

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Timeline

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Oct 2020

 

Role

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UX Researcher

UX/UI Designer​

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RESEARCH

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I interviewed some 16 users aged 18-30:​

  • When talking about Instagram, what kind of App is it for you at you first opinion?

  • What’s the most common target for you when you want to open Ins?

  • Was there a time that made you annoying during the usage? If yes, what’s that?

  • was there a time that you really need a function in Ins to make the user experience better? If yes, what’s that?

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UNDERSTANDING

& IDENTIFYING

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Issues

Repeated Content

Some similar posts with the same hashtag will cause a repeated content that cause information fatigue.

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Distraction

When people go to Instagram for some specific inspirations or works, the interesting feed on homepage will distract them from original target.

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Uncleared Watchlist Searching

Instagram users has a lot of unique names, while the watchlist is neither sort by following time nor alphabetically. It consumes a lot of time to find a specific following account. 

Image by averie woodard
Mahir
Uysal

23

College student

BFA of fashion design
New York, NY

Daily:

With sewing machine

Zoom class & Email

Order take away

Sketch

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Presona

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“Instagram is a escape from my sewing. Usually I open it for killing time. But actually I can’t help to seeking inspiration from there. 

I’m not a person need attention, but if I can only gain reply from my fashion friends, then I don’t want unrelated people to read that post from me.

Also, I’m not caring about the international affairs. If all of my friends are talking about the same thing, after get a general idea about what’s happening, I will leave.”

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With regard to Gen Z’s opinions on posts privacy and their emphasis on contents’ comfort, I wanted to explore ideas that focus on content and related privacy.

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IDEA &

DESIGN GOAL

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WIRE

FRAME 

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USER

FLOW

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Hashtag Algorithm

Original Userflow

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FINAL UI

Home Page & “Hot Hashtag” 

Profile Page

Post

On the home page, users will find the “Hot Hashtag” section, which is built upon the most common usage of the users’ followings. When the hashtag takes 60% of all the posts on that day, it will be on the Hot Hashtag list. The minimum percentage to be on the list is 30%. The list is sorted by popularity.

If a post uses a hashtag that is on the Hot Hashtag, it won’t be on the main home page. 

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A user will also be bound with the hashtags that take part of 50% or more of his posts. That means a following can have multiple bounded hashtags. 

If a following’s hashtag turns into pink, that means the hashtag is on the hot list today. The user will only see posts with this hashtag from the Hot Hashtag List.

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Users can customize their post privacy to their followers who have had share the same hashtag with them before they posting.

 

The option of “hashtag group” is limited to the hashtag used on every single post. 

Story Preference

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Same as post, story now have a privacy preference as well.

Watchlist

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I set the hashtag version switch in the watchlist. If users don’t need the new arrangement and privacy preference, they can always turn to off here.

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USER

FLOW

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