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A Guide for Taoxian Airport, China

A Navigation Brochure

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OVERVIEW

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Timeline

Apr-Jun 2018

 

Role

User Research, User Experience Design, User Testing, User Interface design

 

Output

Brochure

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UX/UI Design for Airport Navigation Brochure

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Purpose

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This is a 6-page brochure that can not only guide the aged visitors who don’t know Mandarin to complete each step before boarding at Taoxian airport in China but also meet their basic needs of communications.

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Design

 

The environment and emergent situations are considered, so it provides some tips that are not related to the airport and boarding process but can enhance travelers’ experience even after they leave the airport.

  • Role: User Research, User Experience Design, User Testing, User Interface design

  • Output: Brochure

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PROCESS

RESEARCH

WHO WILL NEED HELP AT THE AIRPORT

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What will happen at the airport is some elderly people who are not familiar with electronic devices will have trouble taking a flight to the other country without knowing the main language there. Especially when they’re preparing for their return flight at the airport: No friends or family members around can help them.

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DEFINE 

CURRENT ISSUE

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I used an online survey and phone-call interviews to understand the reasons why old people having a hard time preparing to board by themselves at the airport, the results are collected from a total of 125 people and concluded into three main problems

  • Don't know what to do

  • Communication Barrier

  • Lack of helping facilities.

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Todd & Loriz

68, 65

Germany

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Xiaofeng

63

China, Shanghai

No International Flight Experience                          A lot International Flight Experience

            Bad electronic devices user                          Comfortable at using electronic devices

                                             Introvert                          Extrovert

                                   First Language                          Foreigner Language

  • I want to make sure I'm on the right way.

  • I need to go to the right place and stay there to wait for my flight.

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PERSONA

No International Flight Experience                          A lot International Flight Experience

            Bad electronic devices user                          Comfortable at using electronic devices

                                             Introvert                          Extrovert

                                   First Language                          Foreigner Language

  • We want to know what to do next.

  • If there's enough time, we want to buy some gifts at the airport.

  • We may need to ask the staff some common questions. 

DESIGN​

Sketch & Wireframe

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User Test

I built some paper prototypes with different structures, then asked users to play around and give some feedback.

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PROTOTYPE

Visual Consistency

  • Clear and simplified UI. 

  • Universal communication.

  • Understandable guidelines.  

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air layout 9 normal.jpg
air layout 10 abnomal.jpg

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TAKEAWAYS

The best form is the one that works.

Technology won't always be the best carrier of information.

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Consistency is important

Consistency is the easiest yet the hardest way to help people digest information. During the process, we always ask ourselves if the difference is necessary. Set up a simple yet flexible standard is the most important thing.

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UI can never stand alone, good UI is always a lot about UX

Some usability problems are just about the icon choice or the color, but they confuse users a lot and that makes the information difficult.

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