Visual Design | Yijie Zhu (Julie)

OVERVIEW

POSTERS

As a Graphic Design concentrated student, I'm focusing on the visual representation of my work.

Role

Visual Designer

POSTER

LIFE IS BEAUTIFUL

Content

The film Life is Beautiful tells a story about the life of a Jewish boy who was caught into a concentration camp with his parents. After separating from his mother, his father told him the life here with others was a game. the people who can hide till the end would win a real tank as a prize. At the end, the father was shot by the soldiers while the boy hiding in a trash bin according to his farther's words. When the American soldier finally saved him from the trash bin, he was facing a real tank as his father promised before.

Ideas

To symbolize the unknown future of this boy after he won the real tank as his "final prize". I set him sitting on the tank, looking at the bright part of the sky in distance. I try to include his hard time (the dark sky) and his future in this poster together. The clear background also builds a strong concentration with his tiny figure, implying his lonely future as his parents won't be with him. However, the faint light was placed just beside the title at an important place, tells him there's still hope with him.

This poster was selected into a juried on-campus exhibition
Some visual elements are sourced online.

#8CB7CF

#E0D3E4

#23345E

I GOT YOU NOW

Content

Poster for an article Your Coffee Machine is Watching you. The author used a "future house" fulfilled by AI furniture as an example to bring us the question that if the rapid development of AI will help our life better or do harm to us.

Ideas

I want to highlight the contrast between the "obey" and "control" that causes the two results. I used ambiguous gestures to show this relationship.

From the "obey" side, the human is the host who uses a finger to order the AI through a Pad. At this time, the robotics hand can be viewed as "OK", a sign of compliance.

From the "Control" side, the host is still trying to order the AI, but the gesture if AI changes to "pinch". This time, AI tries to control the host.

The title "I got you" = I understand you / I catch you.

Some visual elements are sourced online.

FIGURE SKATING POSTER

Content

A poster for figure skating in Pyeongchang Winter Olympics.

Ideas

I set this poster from a different point of view. Viewers can imagine that they're under the ice, looking up at the athlete who is standing on the ice layer. This position (looking at the galaxy from the ground) also match the spirit of sports:"Keep the visions big while working hard"