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Collaboration with OnePlus

Always On Display

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OVERVIEW

Time - Always On Display 

2020 / ACADEMIC PROJECT / 2 WEEKS

 

Purpose

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OnePlus is looking for a new AOD that can visualize personal data, such as app usage, screen time, sunset/sunrise, and some other information. 

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Each time a user picks up his/her phone, there is a sense of freshness. Users can also gain insight into their digital wellbeing and share their “encrypted” data images with others.

 

The Challenge

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How to display the selected information in a unique way that can be understood easily by users.

  • Role: UX Researcher, UX/UI Designer

  • Output: Always On Display Screen

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Methodology

​Design Approach: Design Thinking
Thinking Method: Primary research, Secondary research, Interview, Persona, User Journey Map, Prototype, Workflow, Visual Identity

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RESEARCH

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Initial Questions

How to provide GenZ a new sense of their time when they pick up their phonres.

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Who are GenZ

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How they act

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What they want

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Consumption

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Value individual expression

Avoid labels

Mobilize themselves

Believe the power of voice
to solve conflicts and improve the world

Highly analytical ability and pragmatic method

Easily influenced by other people’s opinions

Risk takers

Keep up with

fashion trends

Media, music, films, and gaming

Interested in “experiential” activities

Choice

fatigue

Across devices and screen types

Get your digital
act together.

Access rather than possession

Expression of

individual identity

A matter of

ethical concern

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UNDERSTANDING

& IDENTOFYING

From the interview, I summarize the following features

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Merit

When & Where users need the clock

When I need to wait for a train/bus at the station

When I wake

up on the bed

When I on my

way school/home

Have a conversation

with someone 

During a class / meeting

Right before a

class/meeting

Goal

Find out how much time I have left to finish/start something 

To estimate how much time I need to spend on some common things 

I want to sleep early

I need to know the time

Pain

What makes users frustrated

Can't customize the font

The number will cover the picture

I need some extreme personal time without message & notification

Can't customize the brightness

I wish my clock can be meaningful and special to me only

Key Words

  • Current time

  • Duration/left time

  • Font/outlooking

  • Easy to access

  • Privacy

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INSPIRATION

With regard to Gen Z’s opinion on strong self-identity and their emphasis on self-display, I wanted to explore ideas that focus on customization and personalization.

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Image by Emma Matthews Digital Content P
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I was greatly inspired by some normal behaviors in the life, and want to emerge these elements with the information, to let GenZ share their personal life as well as phone-usage through a lens of emotion and creativity.

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USER PERSONA

Image by Lars
Brooke
Cagle

21

College student, TikTok Vlogger

He spends 11 hrs on the phone to shoot and edit videos. 
He spends a lot of time on social media to connect career opportunities.
Use multiple Apps for inspiration.

Summer Girls
Mahir
Uysal

25, Dancer

4 hrs on phone using.
Use social media to enlarge her art impaction.
Use phone for contacting, short video shooting/editing.
Her physical working squeeze her phone-using.


 

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FIRST

PROTOTYPE 

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Idea

Customize your tag and daily schedule. To make it special and meaningful to you.
 

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Idea
The phone will learn your user behavior and 
foresees a schedule for you in advance. 

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Idea

The phone will learn your user behavior and 
foresees a schedule for you in advance. 

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Idea

The phone will mark down the time every time you unlock it, and the blurred marked time will build the "pressure" of current time.

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ELEMENTS

Based on the research from users' feedback, and onePlus's needs, I'm going to focus on the current time, phone usage period, sun-rise & sun-set, and difference.

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SECOND

PROTOTYPE 

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FINAL CONCEPT

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With this version, I keep the consistency of clean, simple, but interesting. 

The concept is the "timeline". The looking of timeline is based on the using of your phone. Everyone is different every day, makes your days valuable. 

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